If you’re exploring the benefits of Master Data Management or MDM, we’re here to help!

According to Gartner Glossary, “Master data management (MDM) is a technology-enabled discipline in which business and IT work together to ensure the uniformity, accuracy, stewardship, semantic consistency and accountability of the enterprise’s official shared master data assets. Master data is the consistent and uniform set of identifiers and extended attributes that describes the core entities of the enterprise including customers, prospects, citizens, suppliers, sites, hierarchies and chart of accounts.”

Below we offer an educational video from TIBCO, offering its latest views and insights into the benefits of MDM, as well as how to overcome today’s challenges to implement a successful strategy. Watch the 5-minute video below:

If you’d like to dig deeper into the topic of data management, see this previous APEX of Innovation post.