If your company is not already tapping into the power of predictive analytics, then now’s the time. As today’s consumers demand new levels of personalization, offering them what they need before they even ask for it is delivering on the promise of more data-driven, predictive customer engagement. But predictive engagement is not just about marketing and sales anymore. The technology is touching virtually every part of the business. This includes predictive maintenance to prolong the value of equipment and machinery, predictive customer service to improve satisfaction, and predictive intervention to minimize business disruptions.

Whether you’re new to predictive engagement or need an update on the latest use cases, the 5-minute IDG Techtalk video below offers a great explainer and overview of what predictive analytics does and how your company can benefit.


If you’d like to learn more,, see these recent APEX of Innovation posts on how predictive analytics is transforming the healthcare and insurance industries.