A recent TechTarget article examines the business analytics trends that shaped the first half of 2022, among them: 

Insight to Action 

TechTarget points to the next iteration of Tibco Spotfire as a pioneer in how BI platforms can enable actions directly from the tool itself. Analytics has traditionally been read-only—allowing the customers to derive insights from the data but leaving it up to them to determine how to translate these analytics into actions. The move towards understanding-to-action enables companies to close the loop on the analytics process. As a result, expect the trend to become increasingly prevalent throughout the rest of the year and beyond. 

More AI and Machine Learning

AI-driven natural language capabilities are significant and only poised to get more extensive and sophisticated. In addition, there is also a demand for AutoML tools so that data scientists can more efficiently build and deploy data models. Finally, expect an increase in no-code capabilities so business users can create and action their models without involving a centralized data team. 

External Data 

Increasingly, companies are looking to external data to enhance their current understanding during the decision-making process. Incorporating external data can significantly improve business outcomes, whether creating a better customer experience, increasing sales, or improving product delivery. For example, look at this previous APEX of Innovation post for details on how external data can lead to new data monetization opportunities. 

Cost Control 

Cloud migration is another area gaining momentum. Today’s uncertain economic climate has contributed to the trend as companies look to reduce costs by moving their data and analytics from on-premises to the cloud. 

Too many ad hoc queries can also drive up costs, so organizations are revisiting governance frameworks to determine which questions are the most common and effective. 

Take a look at the TechTarget piece for more on these and other trends.