In recent years, the concept of a digital platform has evolved to take on a broader set of use cases, especially in the enterprise world. The first widely adopted digital platforms came in the form of Facebook, Twitter, and Instagram, more than 10 years ago. Today, these platforms continue to serve billions of users worldwide, connecting more people, apps, and services than ever before. All over a single digital platform.
For business, digital platforms are alive and well, benefiting companies of all sizes by accelerating the shift to digital models thanks to open systems, applications, and APIs.
So, what exactly is a digital platform?
A digital platform encompasses the various cloud-based apps and services that a company relies on to execute a digital business. It also typically includes APIs, cloud integration, and various data sources and engines used for analytics and machine learning. As more business applications, as well as infrastructure, are consumed as a service, digital platforms will only increase in strategic value and importance for companies moving forward.
But there is more than technology at play here. When successfully built, deployed, and managed, digital platforms can fundamentally change the way your company does business.
According to a recent Enterprisers Project post by Peter Bendor-Samuel, CEO of consulting firm Everest Group, it’s because there is a direct correlation between “building a digital platform” and “building a new operating model” for your company. In fact, according to Bendor-Samuel, you can’t do one without doing the other.
While digital platforms can bring about the possibility of major transformation for your company, the technology alone is not the solution. Rather, the platform must enable people to re-engineer the business and related processes, while easing the transition to a more data-driven culture.
In the end, success is ultimately tied to the adoption of the digital platform by your people, according to Bendor-Samuel. Here are two quick tips to help ensure that your customers, employees, and partners are on board and realizing the full potential of your digital platform:
1. Focus on Experiences
Take an “experience” approach when creating a digital platform. Identify and deliver an experience that matters most for the user. The user can be a customer, employee, or partner.
2. Measure the Moment
Implement ways to measure improvements to the user in the moments that matter, enabled by the digital platform. This metric can track improvements across areas like the completion of a task or the speed of completion.
Success may come in incremental steps, but this advice will keep your digital platform initiatives on track, delivering value to your users.
You can read the complete Enterprisers Project post here for more insight.