A recent PwC report on employees’ relationship with technology found that 90 percent of executives believe their organization pays attention to peoples’ needs when introducing new technology. Employees, however, have a different view with just 53 percent agreeing their needs play a role in technology implementations. Equally troubling, while 92 percent of the C-Suite are satisfied with how the company’s technology enables them to make progress on their most important work, only 68 percent of staff report the same.

According to PwC, “That experience gap matters. When you don’t have a clear and accurate understanding of how your people use technology in their jobs, and what they need and want from those tools, their overall experience at work can suffer.” To bridge the experience gap and ensure that technology change drives beneficial results for executives and staff alike, PwC recommends taking the following steps:

  • Speak the same language: Mistakes, confusion, and frustration can easily arise if different departments and systems are using different terminology to describe the same thing. Companies can avoid this pitfall by creating an organization-wide glossary with common terms and ensuring that everyone from management down to interns is using this lexicon when working on the initiative at hand.
  • Get greater visibility: PwC recommends getting a big-picture view of all initiatives so that it’s easy to identify how an R&D change might impact sales plans. With a comprehensive perspective on technology projects and an understanding of how they affect other functions, organizations can break down silos and better prioritize initiatives.
  •  Increase transparency: To manage change effectively, companies need transparency across all departments and roles. Updates should be frequent and personalized. PwC suggests that companies use a variety of channels—social posts, weekly news summaries, and email alerts—to communicate with staff about technology projects. But it’s important that this communication not be one-sided. Employees must be given the chance to provide feedback on their experiences with technology, what is and is not working, and what they need to be more effective.
  • Make it fun: Gamification can be a great strategy for getting employees genuinely interested in new technology. By making the exploration of technological change a friendly, competitive event, companies can increase adoption and reduce many of the headaches often associated with rolling out a new technology.

Change is constant in today’s digital world. But it’s critical that organizations navigate this change in the right way and ensure that their employees feel supported throughout the process.

For more tips on doing this successfully, check out this Fast Company article.

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