A recent eWeek article argued that digital transformation is not specifically about people or technology but rather the relationship between the two. And when these two groups are combined to inform a digital transformation strategy, the organization realizes significant improvements that would not be possible with either people or technology alone. 

There are too many benefits to enumerate here, so let’s focus on those closest to our hearts here on the APEX of Innovation: 

Data Emerges as a Major Competitive Advantage 

Data mining and data analytics are critical elements that drive the strong relationship between people and technology necessary for effective digital transformation. As companies advance in their data transformation journeys, there are myriad opportunities to optimize analytics and find new and better ways to utilize this information. For example: 

  • Eliminating Data Silos: Dismantling data silos allows information to flow easily between departments, significantly increasing collaboration and helping the organization as a whole become more data-driven. 
  • Setting Analytics Up to Scale: Data environments are continually changing, and a platform that meets today’s needs will likely fall short of expectations in the near future. A robust digital transformation strategy can address this issue and ensure that the analytics infrastructure is flexible, scalable, and able to keep pace as the business evolves. 

AI Becomes a Key Business Partner 

As we’ve previously discussed, AI is quickly becoming more practical for companies to deploy. As this trend accelerates, organizations that invest in digital transformation will be the first to benefit from emerging capabilities, such as systems learning and developing with AI rather than human assistance. 

Customer Relationships are Strengthened 

A thorough digital transformation strategy should encompass social media and the channel’s potential to change from a broadcasting outlet to a communication system that informs an ongoing dialogue between companies and their customers. As this happens, organizations should also view customer social data as a leading source of analytics information.

Democratization of Technology 

Another digital transformation benefit is the democratization of technology throughout the enterprise. This drives productivity in numerous ways, including:

  • Simplified User Interface: The data analytics sector offers many examples of the productivity improvements that emerge as UIs are simplified. More intuitive and accessible dashboards and query tools mean that all stakeholders can get answers quickly without having to involve IT.
  • Natural Language Processing: Increased adoption of NLP should be part of any modern digital transformation plan. This will drive additional productivity improvements—for example, enabling a business analyst to query a database, request changes to a software program, or launch a new algorithm with just a brief conversation with the computer system.

For more on the above digital transformation benefits, head over to eWeek to read the piece in its entirety.